Creativity in Hard Times

There is no difference between creative and non-creative people; only people who use
creativity and people who don’t. Creativity is innate in all of us, but too many people and
organizations unknowingly hinder it from flourishing. Without creativity, it is impossible to
develop an innovative organization that can deliver improved services and products and
maintains a sustainable competitive advantage.
The world is in the early stages of a new era of disruptive innovation that promises to
transform every workplace and sector of society. Adaptation is the new normal,
and creativity is the new literacy.
Explore how using creativity strategically can help entrepreneurs provide powerful solutions
to problems and increase motivation, job satisfaction, and engagement. Learn how creativity
can be harnessed at an organizational level, and, with the right processes in place, serve as
an engine of innovation.
Learning Outcomes
By the end of this workshop, participants will be able to:
Define innovation and creativity, and identify the 4 components of creativity
Recognize their creativity
Build their creative environment
Explain the importance of creativity and innovation in organizations
Recognize elements that foster an innovative and creative work environment
Use individual and group techniques to help generate creative ideas
Implement creative ideas