Dr Melisa Basol
Social Psychologist
University of Cambridge
Melisa is a Gates Scholar and PhD Candidate in Psychology. At the Cambridge Social Decision-Making Lab, her research focuses attitudes, persuasion, and resistance against misinformation through inoculation theory. She is the Co-Founder of CUBIT, an inter-disciplinary initiative to leverage behavioural insights to tackle pressing societal challenges. Moreover, she won the WhatsApp Research Grant for Misinformation to develop interventions against the spread of harmful misinformation on WhatsApp in India, Brazil, and the UK. In collaboration with the UK Cabinet Office (and supported by UNESCO, UN, and WHO), Melisa co-developed Go Viral!, a gamified intervention to combat the threat posed by misinformation.
